Why Have A Web Presence? Metis Creative Consulting


	Why Have A Web Presence? The Web does two things: it automates, and it connects. Look at your site as a powerful online resume for your business. Do you have the time to spend an hour with every client explaining what your business is all about? Why not let your web site do that for you? Think of your site as one of your most powerful marketing tools. Not only does a web site save you time, but it also vastly increases your audience. What other medium can you reach hundreds of thousands of potential customers for relatively short dollars? There isn’t any. Pairing up your web site with a powerful e-mail marketing campaign is one of the quickest methods to continuously provide fresh content in a colorful interesting way. From a service perspective, a well thought out web site is empowering to the customer. It allows the consumer to shop/comparison shop on their time frame without a hard sales pitch or a stressful visit to the mall. As each year passes the web ages, becomes more integrated and most importantly, more comfortable to the customer. This has been clearly indicated by a comparison of online sales for Q4-2001 and Q4-2002. There has been a 26% ($11 billion) increase in online sales! That is significant. Even if you do not plan on providing e-commerce, keep in mind all the other people using the internet as a research tool, a way to find a new service, or just for plain enjoyment. The Web transforms virtually everything that it touches, from how companies think about strategy, to how they market products, to how they find customers. But the Web doesn't just change how companies operate. It also changes how the people inside those companies operate, how they communicate, how they share ideas, even how they relax and recharge their batteries. A well done web site does have the ability to help empower your business, give your company presence in your industry, and push it to the next level.

Why Have A Web Presence?

The Web does two things: it automates, and it connects.

Look at your site as a powerful online resume for your business. Do you have the time to spend an hour with every client explaining what your business is all about? Why not let your web site do that for you? Think of your site as one of your most powerful marketing tools.

Not only does a web site save you time, but it also vastly increases your audience. What other medium can you reach hundreds of thousands of potential customers for relatively short dollars? There isn’t any. Pairing up your web site with a powerful e-mail marketing campaign is one of the quickest methods to continuously provide fresh content in a colorful interesting way.

From a service perspective, a well thought out web site is empowering to the customer. It allows the consumer to shop/comparison shop on their time frame without a hard sales pitch or a stressful visit to the mall. As each year passes the web ages, becomes more integrated and most importantly, more comfortable to the customer. This has been clearly indicated by a comparison of online sales for Q4-2001 and Q4-2002. There has been a 26% ($11 billion) increase in online sales! That is significant. Even if you do not plan on providing e-commerce, keep in mind all the other people using the internet as a research tool, a way to find a new service, or just for plain enjoyment.

The Web transforms virtually everything that it touches, from how companies think about strategy, to how they market products, to how they find customers. But the Web doesn't just change how companies operate. It also changes how the people inside those companies operate, how they communicate, how they share ideas, even how they relax and recharge their batteries.

A well done web site does have the ability to help empower your business, give your company presence in your industry, and push it to the next level.