Submissions, Ranking, Search Engine Optimization, Pay Per Click, Metis Creative Consulting

Search Engine Optimization (SEO)

Website Statistics and Web Analytics - Search Engine Submission Service - Site Monitoring for Downtime

“If you build it… they may not come…”

Clear the confusion of Search Engine Optimization

That might sound cliché, but it’s frighteningly true. So many of our clients when they first come to us, think that if they just build a web site, the world will be at there door, cash in hand. Too bad that just isn't the case – ever.

The likely scenario goes like this: A beautiful web site is built encompassing the tone and manner of your company. It looks great; it’s easy to navigate and it speaks volumes to your ideal customer’s wants and needs. Everything’s in place and you are ready start really cashing in on the power and promise of the World Wide Web. Then; nothing happens, nothing at all. Six months go by and you’re still only getting 10 unique visitors a month and they don’t even have enough interest to fill out your form mailer. What went wrong?

They’re not coming! And they won’t be any time soon. Not if you don’t get serious about a comprehensive Search Engine Optimization and engage in a systematic effort to keep your web page(s) at the top of the search engines and directories.

Simply put; you can’t get away with just a winning smile when it comes to generating search engine traffic for your web site. You have to have substance! And that substance comes by way of a highly targeted search engine optimization. That means page titles, descriptions, keyword / phrases, alt text, linking, and page content all have to be targeted at the way your customers search for your business on the internet and are essential components of successful SEO and on line presence.

The goal of our Search Engine Optimization (SEO) services is to pour focused, qualified traffic through your web site that converts into sales for your company. Our SEO services concentrate on achieving high rankings for your web site in the first pages of the “Top search engines and directories”.

We understand that in order to structure a successful SEO campaign, we have to understand your market.

We need to determine how your prospective buyers are searching for you.

To accomplish this task we work with you to understand your business, study your web site and market place, and conduct extensive research to determine how people are searching on the Internet for your products and services.

The process outlined below can and often does take place during a site redesign or complete new site construction.

The Process
1.	Initial Search Engine / Directory Report, Analysis and *Competitive Comparison*.
2.	Current Keyword / Phrase Analysis and Report
3.	Overall Analysis of current Search Engine / Directory Strategies and Tactics based on the information obtained in the reports generated in steps 1 and 2. Emphasis will be placed on scrutinizing the current submission process and the use of paid and pay per click placements as well as current Search Engine / Directory rankings by Keyword / Phrase balanced against initial reports and top performing competitors.
4.	Keyword / Phrase development and implementation for internal web site pages with emphasis on maximizing relevance based on true individual page content and relevant search terms used by target audience.
5.	Comprehensive Site Submission to and Registration on all Top and Midlevel Search Engine / Directories.

Follow Through, Tracking and Continuing Analysis:
1.	Monthly Performance Review and Analysis of Search Engine / Directory Search Position Reports. Analysis will include search position ranking in all applicable search engines and directories based on keyword / phrase usage and balanced against previous reports.
2.	Quarterly Campaign Review and Analysis – to include comparison of top competitors.
3.	Regular comprehensive Site Submission to all Top and Midlevel Search Engine / Directories based on a submission schedule to be determined by the size and scope of the finished web site.
4.	Management of paid and pay per click Search Engine / Directory placements.
5.	24 hours Access to traffic reports through Web Trends or applicable traffic reporting system (dependant on hosting system)
6.	Continuous Keyword / Phrase analysis, development and implementation based on the changing needs of the web site, competitive analysis and regular Position Report results.

Proper Search Engine Optimization is not a passive effort, it’s a never ending shootout. The internet is still very much the Wild West; with few rules and fewer still people who want to play by them. Who will be your gun slinger?

Come travel the SEO super highway.

Let our search engine optimization services channel your site down the path to success. We work with small to large companies and offer very competitive rates. Please feel free to call or e-mail us at SEO@metiscreative.com with any questions you may have.